First, both the 710 and 7300 are direct sampling radios. This technology is more mature from ICOM, while Yaesu had previously been using a mixed approach. It's likely that Yaesu's technology wasn't sufficient to support direct sampling; the 710 can be considered the first…
The second issue, based on my experience with the FTDX10, is that you will eventually encounter problems such as: transmitting but no power, clicking the frequency multiple times resulting in a temporary communication interruption, and not properly coordinating with the computer software when changing modes, leading to communication timeouts. The solutions for these issues are: turn off the device and restore it to its factory settings. After restoring to the factory settings, refer to the following resources: the manual, other HAM's configuration information, and video demonstrations of other HAM's configurations. Once you have spent half an hour setting it up, you may accidentally click the frequency again, causing communication to be interrupted.
Regarding the third point, from a business perspective, many people believe that ICOM radios are completely incomparable to Yaesu in terms of data, especially sensitivity. I think this is an oversimplification. Even small differences in sensitivity cannot determine anything. ICOM is not a company focused on amateur radio; it's more like Motorola, a large communication equipment group. Therefore, its products have better overall performance. Yaesu's advantage lies in its focus on amateur radio and the specialized optimization of content for HAM users, as well as lower prices. If you visit Yaesu's factory, you will find that it is similar to a small town enterprise. This understanding can help explain the difference in their software level.
Therefore, if you are considering the FT-710 and FT-7300, I believe you should choose the FT-7300 without hesitation, especially if you plan to use the FT8 mode. The FT-7300 allows for one-button switching and stable operation, and even allows you to copy settings from a storage card. I think the main competitor of the FT-7300 is the FT-10, not the FT-710, because the FT-10 is more expensive (around 5000 RMB), and it has a clear performance advantage, as well as utilizing Yaesu's expertise in mixed sampling. This mode has its own advantages, particularly in urban electromagnetic environments.